Message costs · EUR
WhatsApp Business API pricing in United Kingdom
Meta charges €0.0526 per delivered marketing message to a United Kingdom number and €0.0182 for a utility message. From 1 October 2026 replies inside the 24-hour customer service window are billed at the utility rate too, after 1,000 free service messages per business phone number each month.
Rates for United Kingdom
| Category | What it is | EUR per message |
|---|---|---|
| Marketing | Promotions, offers, announcements, abandoned-cart nudges | €0.0526 |
| Utility | Order updates, appointment reminders, receipts, delivery notices | €0.0182 |
| Authentication | One-time passcodes and login verification | €0.0182 |
| Service | Any reply within 24 hours of the customer messaging you — the first 1,000 per business phone number each month are free, the rest are billed at the utility rate from 1 October 2026 | €0.0182 |
What changed on 1 October 2026
- Replies inside the 24-hour customer service window are no longer free: after the first 1,000 service messages per business phone number each month, Meta bills them at the utility rate — €0.0182 per message to a United Kingdom number.
- The marketing, utility and authentication rates for United Kingdom did not change.
What that costs at volume
Meta's fees only. Provider subscriptions are separate.
| Messages / month | Marketing | Utility | Authentication |
|---|---|---|---|
| 1,000 | €52.60 | €18.20 | €18.20 |
| 5,000 | €263.00 | €91.00 | €91.00 |
| 10,000 | €526.00 | €182.00 | €182.00 |
| 50,000 | €2,630.00 | €910.00 | €910.00 |
A worked example
A business that sends 2,000 marketing messages and 3,000 utility messages to United Kingdom numbers in a month, plus 1,500 replies inside the 24-hour customer service window, pays Meta 2,000 × €0.0526 + 3,000 × €0.0182 + 500 × €0.0182 = €168.90 for the month (the first 1,000 service messages are free), before VAT. The subscription to your WhatsApp platform is separate.
Sending to United Kingdom
- United Kingdom numbers start with +44. Store contacts in full international format — a number without its country code is the most common cause of "message undeliverable" failures.
- The rate depends on where the recipient is, not where your sending number is registered.
- Meta limits how many different people a business can message outside open conversations in a rolling 24 hours: 250 for a new business, 2,000 once it is verified, then 10,000, 100,000 and unlimited as it uses the limit with good-quality messages. Every number in the business portfolio shares it.
Frequently asked questions
- How much does a WhatsApp Business API message cost in United Kingdom?
- A marketing template message to a United Kingdom number costs €0.0526 per delivered message, charged by Meta. A utility message costs €0.0182, and from 1 October 2026 so does a reply inside the 24-hour customer service window, after 1,000 free service messages per business phone number each month.
- How much do 1,000 WhatsApp marketing messages cost in United Kingdom?
- €52.60: 1,000 × €0.0526 per delivered marketing message, charged by Meta. The same 1,000 messages sent as utility messages cost €18.20.
- What changed in WhatsApp Business API pricing for United Kingdom on 1 October 2026?
- Replies inside the 24-hour customer service window are no longer free: after the first 1,000 service messages per business phone number each month, Meta bills them at the utility rate — €0.0182 per message to a United Kingdom number. The marketing, utility and authentication rates for United Kingdom did not change.
- Are incoming WhatsApp messages from United Kingdom charged?
- No. Receiving a message is free. Replying to it inside the 24-hour customer service window is free until 30 September 2026; from 1 October 2026 Meta bills those replies at the utility rate, after the first 1,000 service messages per business phone number each month.
- Do I need a local phone number in United Kingdom?
- No. The rate depends on where the recipient is, not where your sending number is registered. A number in any country can message United Kingdom at the United Kingdom rate.
Other markets
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